People are often faced with natural tendencies that demand satisfaction. Giving in to such feelings is not always realistic, or even healthy. In order to deal with such challenges, people must exert self-control in order to regulate their actions. That kind of self-management takes a great deal of mental effort, both cognitive and emotional. Some of these efforts require less willpower, while others demand much more. Even relatively minor acts of self-control can take a toll. Ego depletion happens when people use up their available willpower on one specific task. As a result, they're unable to exert the same level of self-control on similar or unrelated tasks. Willpower is a limited resource. It's like a muscle that can be both strengthened and fatigued. 

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